SEO audit template

Imagine launching a new marketing campaign only to find that your website rankings have dropped, organic search traffic has slowed, and leads have dried up. You suspect technical SEO issues, on-page problems, or broken links, but the data is disconnected across multiple tools and spreadsheets. An SEO audit template keeps your workflow organized, guiding you step by step from initial analysis to actionable recommendations.

An SEO website audit template in Asana helps you track technical checks, on-page reviews, and off-page factors in one place. When producing an SEO audit report for a client or reviewing your own webpage, the template serves as both a checklist and a project tracker. It organizes your audit process, connects your team to the right tasks, and speeds up the time from identifying SEO issues to improving rankings.

Who benefits from SEO audit templates?

At Asana, we have seen digital marketing teams accelerate their audit process by centralizing every check and task inside a shared project.

An SEO audit template helps resolve the issue of fragmented auditing workflows. Instead of jumping between Google Search Console, spreadsheets, and email threads, you can track every item in one organized space. This makes it easier to identify technical SEO audit issues, monitor on-page SEO improvements, and assign tasks for link building or content updates.

Ideal users include SEO specialists, content teams, agencies, and in-house marketing departments. Freelancers and consultants benefit from having a repeatable process for delivering an SEO site audit template to clients. E-commerce teams, local business owners, and website managers can also adapt the template to suit their site type, from large online stores to small local service websites.

Why use Asana’s SEO audit template?

One agency reduced its audit turnaround time from three weeks to just five days after moving its process into an Asana SEO audit template. Each task had an owner, priority level, and due date, which made it easy to spot delays and keep the project on track.

The Asana SEO audit template combines the structure of an SEO audit checklist with the flexibility of a project management tool. It keeps technical, on-page, and off-page workstreams organized while providing an organized view of site performance. You can track progress, share updates, and integrate audit tools without having to use multiple disconnected systems.

Reasons SEO teams and marketing professionals use Asana’s SEO audit template include:

• Organizing technical SEO, on-page SEO, and off-page SEO tasks in one central location.

• Assigning ownership for every audit item and recommendation.

• Tracking audit progress and SEO performance in real time.

• Sharing updates instantly with clients, stakeholders, or team members.

• Managing the entire audit process from initial crawl to final report delivery.

How to use this SEO audit template

You can create your own SEO audit template in Asana by following the framework shown here. The example layout includes sections for Technical SEO, On-Page SEO, Off-Page SEO, Local SEO (if applicable), and Reporting and Recommendations.

The tabs at the top of this template—List, Board, Timeline, Dashboard, Calendar, Workflow, Messages, and Files—provide multiple ways to view and manage the same project, enabling you to track both individual audit items and the overall process.

By building your version of this SEO audit template with these sections and views, you can customize the workflow to match your specific audit process.

Step 1: Review technical SEO

Start by evaluating core elements that affect how search engines crawl and index your site. Check the robots.txt file for accuracy and confirm that important URLs are not blocked. Review the URL structure to ensure it reflects the content hierarchy and aids navigation.

Examine XML sitemaps to confirm they are current and submitted in Google Search Console. Identify crawl errors and broken links, and record them in the template as high-priority fixes. Run Screaming Frog or other crawlers to surface sitewide issues, and flag important pages that drive conversions or hold rankings so the team addresses them first.

Review schema markup for accuracy on key content types, including articles, product pages, and local business profiles. Assign tasks to fix implementation errors or add missing structured data. Track all updates in the audit template for a record of changes.

Step 2: Audit on-page SEO

Evaluate each page’s title tags, meta descriptions, and headers for uniqueness and relevance. Conduct keyword research to confirm that targeting matches search intent and identify opportunities for related keywords that increase topical coverage. Create tasks for content rewrites or updates that improve ranking potential.

Conduct a content audit to identify thin or duplicate content. Update copy to follow current best practices and deliver genuine value that improves user experience. Review internal links to connect related content in a way that guides visitors and helps search engines understand the site's structure.

Review the homepage separately, as it sets the tone for brand messaging and search visibility. Assess load time, site speed, above-the-fold content, and any seasonal or promotional elements. Record improvements in the template so the entire team can see progress.

Step 3: Analyze off-page SEO

Investigate your backlink profile using reliable SEO tools. Evaluate anchor text distribution, identify high-quality links to maintain, and flag low-quality links that could harm rankings. Build outreach plans for removing or disavowing harmful links, and assign owners and timelines for each action.

Monitor brand mentions and citations on social media and elsewhere to track growth in online presence. Use SEO tools, like Google Search Console, Ahrefs, Semrush, and Moz, to validate referring domains and monitor trends. Follow up with sites that mention your brand without linking to it, and convert those mentions into links that build authority.

Step 4: Evaluate local SEO (if applicable)

Check all business listings for consistent name, address, and phone number information. Update outdated or incorrect entries and prioritize directories most relevant to your audience. Use the template to log each update and note any sites that require further follow-up.

Review location-specific landing pages for relevance, clarity, and effective use of local keywords. Include schema markup for local business data to improve visibility in local SERP results. Monitor these optimizations to ensure each location receives the same level of attention and support.

Encourage satisfied customers to leave reviews on major platforms. Assign team members to respond to reviews quickly, whether positive or negative. Include review monitoring tasks in the template to maintain ongoing engagement.

Step 5: Assess mobile and platform performance

Test the site across multiple mobile devices to confirm mobile friendliness and consistent functionality. Identify elements that slow down loading or cause layout issues. Create separate tasks for each required fix to prevent them from being overlooked, and note any areas that are not yet mobile-friendly.

Regularly measure website performance and speed metrics to assess the impact of changes on user engagement. Use benchmark data and include core web vitals in your tracking to validate improvements over time. Compare results after making technical adjustments to confirm measurable gains.

If the site runs on WordPress or another CMS, review plugins and themes for outdated code or compatibility issues. Assign cleanup tasks to improve efficiency and reduce security risks. Use Asana to automate recurring checks so mobile performance remains strong.

Step 6: Measure and analyze data

Set up tracking to capture metrics that reflect SEO success. Use Google Analytics to monitor sessions, bounce rates, and conversions, and document patterns that reveal strengths or weaknesses. Record findings in the template and assign each metric to an owner.

Compare historical and current data to identify trends and patterns. Connect ranking improvements to specific updates, such as content changes or technical fixes, and watch for shifts that align with algorithm updates. Share results with stakeholders to keep them informed and engaged about progress.

Review HTML elements, such as meta tags and alt attributes, for accuracy and optimization. Create follow-up tasks for any required adjustments. Keeping these details up to date strengthens both search visibility and accessibility.

Step 7: Compile reporting and recommendations

Organize audit findings by priority in the Reporting and Recommendations section. Assign each action item to an owner and set realistic timelines for completion. Write tasks with defined acceptance criteria so everyone understands what success looks like.

Attach supporting documentation, including screenshots, analytics exports, competitive research, and docs that explain the rationale and expected impact. Provide before-and-after evidence whenever possible to demonstrate measurable progress.

Summarize the site’s overall health and outline a roadmap for ongoing optimization. Close the audit only after confirming that all assigned work is complete and scheduling any necessary automated follow-up tasks to maintain momentum.

Asana auditing and reporting features

Asana features allow you to customize an SEO audit template to match your workflow. They help you manage priorities, visualize progress, and store supporting data. You can explore the complete list of features at asana.com/features.

Project Views

Switch between List, Board, Timeline, and Calendar views to manage tasks from different perspectives. For example, a List view works well for tracking audit checks, while a Timeline view helps you visualize deadlines for implementing recommendations.

Custom Fields

Add fields to capture specific SEO data points, such as priority level, status, or estimated impact on rankings. Use these fields to filter and sort tasks, making it easier to focus on the most critical fixes first.

Rules

Automate repetitive audit tasks with Rules. For instance, you can set a rule to automatically assign new technical issues to the correct team member or move completed tasks into a “Done” section. 

Attachments

Attach screenshots, crawl reports, or data exports directly to tasks. Attaching reports from Pagespeed Insights or Google Search Console keeps evidence and references in one place, reducing the need to search across multiple tools.

Comments

Use the comments section in each task to provide additional context, clarify instructions, or share updates. Tag relevant team members to ensure they review changes promptly.

Recommended integrations

Integrations connect your SEO audit template with tools that help you analyze data, visualize trends, and communicate results. Browse the complete list of integrations at the Asana App Directory.

Microsoft Teams

Send Asana task updates and notifications directly to Teams channels. This keeps audit progress visible to stakeholders without requiring them to log into Asana.

Tableau

Visualize audit results and SEO performance data in interactive dashboards. Link Tableau to your Asana project so completed tasks automatically feed into reporting visuals.

Looker

Integrate Looker to connect SEO audit results with broader business intelligence. You can combine audit metrics with other datasets, such as sales or customer engagement, for deeper analysis.

Power BI

Use Power BI to create detailed reports that combine Asana task completion data with SEO metrics. This helps demonstrate how completed audit tasks affect traffic and rankings over time.

Canva

Create clean, minimalist visuals for SEO reports and presentations. Integrating Canva with Asana lets you attach designs directly to tasks.

FAQs about SEO audit templates